10 Reasons to Become an Expert in Your Field
The old axiom that what separates winners and losers in the business world is talent isn’t true. That’s the contention of Geoff Colvin in his Henry Longman Award winning bestseller, Talent Is Overrated: What Really Separates World-Class Performers from Everybody Else. According to Colvin, what it takes to win isn’t talent, its niche expertise. As Colvin notes in his book: “If you set a goal of becoming an expert in your business, you would immediately start doing all kinds of things you don't do now.”
The reason Colvin’s message is so compelling is that it just makes intuitive sense. You could be the most talented businessperson, or writer, or programmer in the world, but you won’t get far if others in your field don’t know it. The way to build a powerful resume, get the respect of leaders in your industry and move your career forward is to establish, unequivocally, that you are an expert. But how do you do that?
Expertise Is the Key to Career Advancement
Being viewed as an expert in your field will make you more visible within your market niche, more trusted by your peers and industry leaders, and more successful. Here are the top 10 ways becoming an expert will advance your career:
Building your reputation as an expert in your field takes insight and a lot of hard work. Fortunately, there are experts in building expertise—marketing agencies that have deep experience in ways to enhance your reputation and authority. If you want to learn more about the ways you can boost your competitive advantage with Authority Positioning you can take the Authority Quiz and download an Industry Report at www.AuthorityQuiz.com
About the Author
Mike Saunders is a member of the Healthcare Pioneers Network and the author of Amazon Bestselling book Authority Selling™, Adjunct Marketing Professor at several Universities, contributor to The Huffington Post, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business and Career Coaches.