Healthcare Pioneers

10 Reasons to Become an Expert in Your Field

The old axiom that what separates winners and losers in the business world is talent isn’t true. That’s the contention of Geoff Colvin in his Henry Longman Award winning bestseller, Talent Is Overrated:  What Really Separates World-Class Performers from Everybody Else. According to Colvin, what it takes to win isn’t talent, its niche expertise.  As Colvin notes in his book: “If you set a goal of becoming an expert in your business, you would immediately start doing all kinds of things you don't do now.” 

The reason Colvin’s message is so compelling is that it just makes intuitive sense.  You could be the most talented businessperson, or writer, or programmer in the world, but you won’t get far if others in your field don’t know it.  The way to build a powerful resume, get the respect of leaders in your industry and move your career forward is to establish, unequivocally, that you are an expert.  But how do you do that?

Expertise Is the Key to Career Advancement

Being viewed as an expert in your field will make you more visible within your market niche, more trusted by your peers and industry leaders, and more successful.  Here are the top 10 ways becoming an expert will advance your career:

  1. Expertise boosts search engine rankings:  recent updates to search engine algorithms have increased the emphasis they place on expertise and authority.  There are a number of ways search engines test your expertise, from the quality of links into your website to the quality of content you post.  The bottom line is that being a recognized authority will give you higher rankings in Google and other search engines, and that means more visibility for you and your business.
  2. You will have a more successful career & business:  the more you know about your industry, the better you will be at running it and beating out the competition.  The more successful your career and business becomes, the more you will be viewed as an expert. As they say, success breeds success.
  3. The content you create will be more compelling and effective:  selling yourself is all about sharing dynamic content, in the form of blogs, articles, emails and videos, for example.  The value of that content will be judged by the extent to which it provides fresh, relevant and valuable insights to your readers, and they will see your content as value-added if you can state authoritatively that you are an expert in your field. 
  4. You will be better able to spot market trends and future developments:  peers in your industry don’t want to know what’s happening today—they want to know what's going to happen tomorrow.  As an expert with deep knowledge of your industry, you will be able to predict future developments in your field, and your peers will come to rely on you for advice. 
  5. You will be able to build a stronger team:  people want to work with recognized leaders in their field because that gives them greater advancement opportunities.  If prospective employees see you as an expert, they will want to work with you, and your team will become stronger. 
  6. You will see sales increase:  consumers want to buy from people they trust.  Being viewed as an expert will increase trust in your products and services. 
  7. The media may want to interview you:  communications professionals maintain lists of trusted experts in various fields.  Your inclusion on those lists will increase your media exposure and advance your career. 
  8. Guest blogging opportunities will increase:  content marketers are scrambling to identify authoritative writers for their blogs.  If you are viewed as an expert, companies may want to post blogs you write on their sites. 
  9. Opportunities to collaborate will increase:  when experts in your field want to collaborate on a project, they look for other experts.  If they see you as an expert, they will call you first when collaborative opportunities arise. 
  10. You will make more money:  experts get more money for their advice, their participation in projects, as well as their products and services.  Your career isn’t only about making money, but that’s certainly near the top of the list.

Building your reputation as an expert in your field takes insight and a lot of hard work. Fortunately, there are experts in building expertise—marketing agencies that have deep experience in ways to enhance your reputation and authority.  If you want to learn more about the ways you can boost your competitive advantage with Authority Positioning you can take the Authority Quiz and download an Industry Report at 

About the Author

Mike Saunders is a member of the Healthcare Pioneers Network and the author of Amazon Bestselling book Authority Selling™, Adjunct Marketing Professor at several Universities, contributor to The Huffington Post, and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business and Career Coaches.

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